Which content formats get cited by ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews — refreshed every Monday across 8 industries.
| Content type ↓ / Surface → | ChatGPT | Perplexity | Claude | Gemini | Google AIO |
|---|---|---|---|---|---|
| Comparison | 28% | 34% | 19% | 22% | 18% |
| Listicle | 22% | 18% | 11% | 27% | 41% |
| Guide | 18% | 14% | 24% | 16% | 12% |
| Explainer | 14% | 16% | 21% | 11% | 8% |
| Case study | 8% | 6% | 11% | 9% | 4% |
| Tool | 6% | 8% | 9% | 8% | 4% |
| News | 4% | 4% | 5% | 7% | 13% |
| Content type ↓ / Surface → | ChatGPT | Perplexity | Claude | Gemini | Google AIO |
|---|---|---|---|---|---|
| Comparison | 36% | 42% | 24% | 27% | 22% |
| Listicle | 18% | 12% | 8% | 21% | 36% |
| Guide | 16% | 13% | 22% | 18% | 13% |
| Explainer | 12% | 14% | 18% | 10% | 8% |
| Case study | 11% | 9% | 15% | 12% | 7% |
| Tool | 4% | 7% | 8% | 7% | 5% |
| News | 3% | 3% | 5% | 5% | 9% |
| Content type ↓ / Surface → | ChatGPT | Perplexity | Claude | Gemini | Google AIO |
|---|---|---|---|---|---|
| Comparison | 21% | 27% | 16% | 17% | 13% |
| Listicle | 34% | 28% | 18% | 38% | 49% |
| Guide | 14% | 11% | 21% | 13% | 9% |
| Explainer | 11% | 13% | 19% | 9% | 6% |
| Case study | 7% | 5% | 10% | 7% | 3% |
| Tool | 8% | 11% | 10% | 9% | 7% |
| News | 5% | 5% | 6% | 7% | 13% |
| Content type ↓ / Surface → | ChatGPT | Perplexity | Claude | Gemini | Google AIO |
|---|---|---|---|---|---|
| Comparison | 31% | 38% | 21% | 24% | 17% |
| Listicle | 26% | 16% | 12% | 31% | 44% |
| Guide | 15% | 12% | 21% | 14% | 10% |
| Explainer | 12% | 14% | 19% | 9% | 7% |
| Case study | 6% | 5% | 8% | 7% | 3% |
| Tool | 7% | 11% | 13% | 10% | 6% |
| News | 3% | 4% | 6% | 5% | 13% |
| Content type ↓ / Surface → | ChatGPT | Perplexity | Claude | Gemini | Google AIO |
|---|---|---|---|---|---|
| Comparison | 24% | 29% | 16% | 18% | 13% |
| Listicle | 28% | 22% | 14% | 32% | 47% |
| Guide | 14% | 11% | 20% | 13% | 10% |
| Explainer | 16% | 18% | 27% | 13% | 9% |
| Case study | 5% | 4% | 7% | 6% | 3% |
| Tool | 7% | 9% | 10% | 8% | 4% |
| News | 6% | 7% | 6% | 10% | 14% |
| Content type ↓ / Surface → | ChatGPT | Perplexity | Claude | Gemini | Google AIO |
|---|---|---|---|---|---|
| Comparison | 22% | 27% | 14% | 18% | 14% |
| Listicle | 14% | 11% | 7% | 22% | 31% |
| Guide | 28% | 24% | 31% | 24% | 22% |
| Explainer | 17% | 19% | 24% | 14% | 13% |
| Case study | 6% | 5% | 8% | 7% | 4% |
| Tool | 9% | 11% | 12% | 10% | 8% |
| News | 4% | 3% | 4% | 5% | 8% |
| Content type ↓ / Surface → | ChatGPT | Perplexity | Claude | Gemini | Google AIO |
|---|---|---|---|---|---|
| Comparison | 34% | 39% | 21% | 25% | 21% |
| Listicle | 16% | 13% | 9% | 22% | 34% |
| Guide | 19% | 15% | 24% | 18% | 15% |
| Explainer | 16% | 18% | 23% | 12% | 9% |
| Case study | 6% | 5% | 9% | 8% | 4% |
| Tool | 5% | 6% | 7% | 7% | 4% |
| News | 4% | 4% | 7% | 8% | 13% |
| Content type ↓ / Surface → | ChatGPT | Perplexity | Claude | Gemini | Google AIO |
|---|---|---|---|---|---|
| Comparison | 16% | 19% | 11% | 13% | 10% |
| Listicle | 19% | 14% | 8% | 23% | 29% |
| Guide | 22% | 19% | 26% | 20% | 17% |
| Explainer | 27% | 32% | 36% | 24% | 23% |
| Case study | 8% | 7% | 10% | 8% | 5% |
| Tool | 4% | 5% | 4% | 5% | 3% |
| News | 4% | 4% | 5% | 7% | 13% |
No significant gains in this category this week.
No significant declines in this category this week.
No significant gains in this category this week.
No significant declines in this category this week.
No significant declines in this category this week.
No significant gains in this category this week.
The Index shows what's working across the web. The free audit shows what's working — and not working — for your domain specifically, across all five surfaces.
Real, well-known articles that exemplify each format. Study the structure, not just the topic — the lede shape, the schema, the internal linking, the citation footprint. These are the patterns AI surfaces are rewarding.
Declarative verdict in the lede. Side-by-side feature table. Pricing matrix at the bottom.
Owns the comparison framing. Explicit feature differentiation. Cited by ChatGPT for project-tracking queries.
Structured user-rating data + feature-by-feature breakdown. The model can extract any cell directly.
Editorial authority + first-hand testing methodology stated upfront. Listicle structure but with reasoning beneath every pick.
Long-format listicle with use-case framing per item. Updates frequently — visible "Updated" date prevents staleness penalty.
Methodology section ahead of the list. Each entry has a clear best-for tagline. Cited heavily across Gemini and AIO.
Comprehensive but structured: each section opens with a declarative claim. Heavy internal cluster authority.
Stripe Atlas built a content moat on procedural depth. Each guide is genuinely useful end-to-end.
Topical-cluster hub: one canonical guide that internally links to 40+ adjacent pieces. Claude rewards this density.
The model that every explainer should follow: definition in the first sentence, examples, formula, FAQ. Cited by AI surfaces constantly.
Brand-built definition page. Schema-marked-up. Opens with the answer, then layers depth.
Owns the head term. Definition-led, then framework, then examples. Linked from hundreds of HubSpot pages.
Specific outcome metrics in the hero of every case study. Quoteable lines, attributed by name + role.
Industry-tagged case studies. Each one front-loads the headline outcome — "X grew Y by Z%." Designed for citation.
Short, dense, narrative-driven. Real numbers without inflating them. AI surfaces lift the headline outcomes.
The tool itself is the page. Earns thousands of backlinks. Cited by AI for every "color palette" query.
Free utility that solves a real workflow. Each search becomes a shareable result page. Citation magnet.
A whole hub of free tools as a content moat. Each tool ranks for its own query and feeds the funnel.
Editorial authority + recency. AIO increasingly cites TechCrunch for fast-moving topics. Date-stamped, attributed.
Strong house style + clear datestamps. Cited frequently when queries imply "this week" or "latest."
Niche-specific authority. When buyers ask about Google updates, SEL is in the citation set within hours.
Start with a free audit: your visibility across every model, benchmarked against your competitors — and the first moves to win the answer.