Author
Javed Khatri
Co-founder, Visibly
Has worked on search since 2012, long before anyone called it AI search. Now building Visibly, the platform that shows how AI models talk about your brand and does the work to win the citation.
Has worked on search since 2012, long before anyone called it AI search. Now building Visibly, the platform that shows how AI models talk about your brand and does the work to win the citation.
Javed has been working on search since 2012, well before anyone called it AI search. He is the co-founder of Visibly, an AI search visibility platform that shows how ChatGPT, Claude, Gemini and Perplexity talk about your brand, then does the work to win the citation. A computer scientist by background, he has spent more than a decade reverse-engineering how search engines rank, retrieve, and now generate answers. It is the exact problem Visibly is built for.
He is a serial founder who has shipped and sold real products, not slideware. He built Kustard, a digital product studio, and sold it for $2M. He led product at eBikeGo, an electric-mobility company, and was named to the Forbes 30 Under 30 Asia list in 2022. He has spoken on TEDx and startup stages about building companies from nothing.
His path is not the usual founder story. He grew up in the slums of Mumbai and built his way to a multi-million-dollar exit, a journey the press has described as a real-life Slumdog Millionaire. That is why Visibly is built the way it is: practical, allergic to vanity metrics, focused on the work that actually moves the number.
Today he writes about generative engine optimization, how AI models decide which sources to cite, and what marketing teams should actually do about it, drawing on more than a decade of watching how search changes and who wins when it does.