Profound vs Peec AI: which AI visibility tool wins in 2026?
Two of the best-funded AI visibility platforms, compared on what actually matters: real pricing, engine coverage, features, and fit. Sourced from both companies' own pages and the public record.
Profound is the enterprise pick: the deepest answer-engine analytics, agent tooling, and compliance, built for large in-house teams. Peec AI is the pick for marketing teams and agencies: broader model choice per dollar at entry, faster-moving product, strong integrations.
Their entry tiers tell the story: Profound's $99 Starter tracks ChatGPT only with deep response volume; Peec AI's $95 Starter lets you pick any 3 of 6 models. Both keep full engine coverage for custom Enterprise plans, and both are analytics-first: neither produces the content or citations that change the score.
- Profound's $99 entry tracks ChatGPT only; Peec AI's $95 entry covers 3 models of your choice.
- Profound is enterprise-heavy: 700+ enterprise customers, SOC 2, agent tooling.
- Peec AI is team-and-agency-first: Looker Studio, API, MCP, multi-country tracking.
- Both are analytics platforms; neither includes content or citation execution.
The contenders
- Founded2024, New York
- Backing~$155M raised; $1B valuation (Feb 2026)
- Customers700+ enterprise, 10% of Fortune 500
- Starting price$99/mo (ChatGPT only)
- Free tierNo
- Engines at entry1 (ChatGPT); up to 10 on Enterprise
- FocusEnterprise analytics, agents, compliance
- Founded2025, Berlin
- Backing~$29M raised; ~$200M valuation talks (Jul 2026)
- Customers2,500+ marketing teams
- Starting price$95/mo (3 models of your choice)
- Free tierNo; free trial
- Engines at entry3 of 6 models; all models on Enterprise
- FocusTeam and agency analytics, integrations
Profound 
Peec AI 
Visibly The Visibly column is shown for reference: it is our product, and this page compares the other two. Website screenshots captured July 2026; every claim is referenced in Sources.
Where each tool sits
Feature comparison
Profound Peec AIBased on both products' public pages, facts checked July 2026. "Not advertised" means we could not verify the capability from public materials. Spot something out of date? Tell us.
Pricing, side by side
Profound Peec AIPrices checked July 2026 from each product's public pricing page.
Both companies are serious, well-backed players. Profound (New York, founded 2024) has raised roughly $155M at a $1B valuation and serves 700+ enterprise customers including 10% of the Fortune 500. Peec AI (Berlin, launched February 2025) has raised about $29M, is reportedly in talks at a ~$200M valuation, and its pricing page cites 2,500+ marketing teams including Zalando, Hugo Boss, and Wix. Sources
Which should you choose?
Choose Profound if…
- You are an enterprise with a large in-house SEO and content team
- You want the deepest response volumes and prompt demand data
- You need SOC 2, SSO, and enterprise procurement boxes ticked
- Agent-based automation with credits fits how your team works
Choose Peec AI if…
- You are a marketing team or agency that wants breadth per dollar
- You want to choose which 3 models to track from day one
- Looker Studio, API, and MCP integrations matter to your reporting
- You track multiple countries or client projects on mid tiers
Visibly tracks the same signals across ChatGPT, Claude, Gemini, Perplexity, and AI Overviews, then produces the content and citations that move the number. Free trial, paid from $49/mo. See how it compares to Profound and Peec AI.
Profound vs Peec AI, answered
Is Profound better than Peec AI?
Neither is better across the board; they target different buyers. Profound is the enterprise pick, with the deepest answer-engine analytics, agent tooling, SOC 2, and 700+ enterprise customers. Peec AI is the marketing-team and agency pick, with 3 models of your choice at a $95 entry, strong integrations, and fast product velocity. Both are analytics-first.
How do Profound and Peec AI pricing compare?
As of July 2026: Profound starts at $99/mo (billed yearly) tracking ChatGPT only, with Growth at $399/mo for 3 engines and custom Enterprise for up to 10. Peec AI starts at $95/mo with any 3 of 6 models, Pro at $245/mo, Advanced at $495/mo, and custom Enterprise for all models. Neither has a free tier; Peec offers a free trial.
Which is cheaper, Profound or Peec AI?
Entry prices are nearly identical ($99 vs $95 per month), but they buy different things: Profound's entry is ChatGPT-only with 1,500 responses a month and 1 seat; Peec AI's entry covers 3 models of your choice with unlimited users. For multi-engine coverage on a budget, Peec AI's entry tier goes further; for response depth on ChatGPT, Profound's does.
Which AI engines do Profound and Peec AI track?
Profound's site references ChatGPT, Perplexity, Claude, Gemini, Grok, Copilot, Meta AI, DeepSeek, and Google AI Overviews, with up to 10 engines on Enterprise. Peec AI offers ChatGPT, AI Mode, AI Overviews, Copilot, Perplexity, and Gemini, plus API-only models like Qwen, DeepSeek, and Claude Sonnet 4 on Enterprise.
Do Profound or Peec AI create content or win citations for you?
No. Both are analytics platforms: they measure how AI engines cite you and point to gaps. Profound sells agent automation credits and Peec AI provides recommendations and exports, but the content production, citation building, and PR work stays with your team. Tools like Visibly bundle that execution with the measurement.
Who is Profound best for?
Large in-house teams at enterprises. Its customer base (10% of the Fortune 500), compliance posture (SOC 2, SSO), response volumes, and prompt demand data are built for organizations with the staff to act on deep analytics.
Who is Peec AI best for?
Marketing teams and agencies. Unlimited users at entry, multi-project and multi-country mid tiers, Looker Studio and API integrations, and agency workflows make it the more natural fit below enterprise scale.
What are the best alternatives to Profound and Peec AI?
The category also includes Scrunch, AthenaHQ, Semrush's AI toolkit, AirOps, and Visibly. If the gap in both is execution (doing the work the analytics point to), Visibly pairs the same measurement with content and citation execution from $99/mo, with a free tier and audit. See our full roundup of the best GEO tools.
Sources
- Profound pricing page tryprofound.com Accessed July 2026
- Peec AI pricing page peec.ai Accessed July 2026
- Profound homepage (features) tryprofound.com Accessed July 2026
- Peec AI homepage (features) peec.ai Accessed July 2026
- Fortune: Profound raises $96M Series C at a $1B valuation fortune.com Accessed July 2026
- Sifted: Peec AI targeting $200M valuation sifted.eu Accessed July 2026
- Peec AI: $21M Series A announcement peec.ai Accessed July 2026
- PR Newswire: Profound raises $35M Series B prnewswire.com Accessed July 2026