AI visibility tools · Head to head

Peec AI vs AthenaHQ: which AI visibility tool wins in 2026?

A budget-friendly analytics tool for marketing teams versus a free-to-start platform that also acts. Compared on models tracked, price, and what each does with what it finds. Sourced from both companies' live pages.

Javed Khatri Co-founder, Visibly
Updated July 2026 · Facts checked July 2026
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TL;DR

Peec AI is the pick for marketing teams and agencies that want clean, affordable multi-engine analytics with unlimited seats from $95/mo. AthenaHQ is the pick for teams that want to start free and have the tool act, with five models on its free tier and on-page plus off-page actions from its $295 Starter plan.

The split is analytics versus action. Peec AI is analytics-first: it tracks three of six models at entry, adds unlimited seats and strong integrations, but leaves the content and off-page work to you. AthenaHQ starts free across five models and turns on execution at $295/mo. Peec is cheaper to run as a pure tracker; AthenaHQ is the one that also does something about the gaps.

Peec AI vs AthenaHQ at a glance
  • Peec AI starts at $95/mo (3 of 6 models) with unlimited users; AthenaHQ starts free across five models.
  • AthenaHQ acts (on-page and off-page) from its $295 Starter plan; Peec AI is analytics plus recommendations only.
  • Peec AI is built for agency and team reporting: Looker Studio, API, MCP, multi-country projects.
  • AthenaHQ carries a G2 High Performer badge (4.9/5) as of Spring 2026 and holds SOC II.

The contenders

Peec AI website, July 2026
Peec AI AI search analytics for marketing teams
  • Founded2025, Berlin
  • Starting price$95/mo (3 models of your choice)
  • Free tierNo; free trial
  • Engines at entry3 of 6 models; all on Enterprise
  • Acts on findingsRecommendations and export
  • Seats at entryUnlimited users
  • FocusTeam and agency analytics, integrations
AthenaHQ website, July 2026
AthenaHQ Action on AI search, with a free tier
  • Founded2024 (YC W25)
  • Starting priceFree; Starter $295/mo
  • Free tierYes (300 credits, 5 models)
  • Engines at entry5 free; 9 on Starter
  • Acts on findingsOn-page + off-page on Starter
  • Third-party ratingG2 4.9/5, High Performer
  • FocusSelf-serve GenAI-search action agents
Capability Peec AI AthenaHQ Visibly
Tracks AI citations across engines
Acts on findings (content + off-page)
Done-for-you Managed service

The Visibly column is shown for reference: it is our product, and this page compares the other two. Website screenshots captured July 2026; every claim is referenced in Sources.

Where each tool sits

Positioning matrix: Acts on findings (vertical) by Price to start (paid → free) (horizontal). Peec AI sits low on Acts on findings and low on Price to start (paid → free); AthenaHQ sits high on Acts on findings and high on Price to start (paid → free); Visibly (our product) sits high on Acts on findings and high on Price to start (paid → free).
Qualitative positioning from each product's public pricing and feature pages, checked July 2026. Peec AI is analytics-first with no free tier; AthenaHQ starts free and acts on-page and off-page from Starter; Visibly, our product, is free to start, includes execution in every paid plan, and offers a done-for-you Managed option. The x-axis runs paid on the left to free on the right. Sources

Feature comparison

Capability
Peec AI
AthenaHQ
Coverage
Engines at entry tier[1]
3 of 6 models
5 models (free)
Engine pool[1]
6 core + API-only (Enterprise)
9 models (Starter)
Free tier[1]
No; free trial
Yes (300 credits)
Prompts at entry[1]
50 prompts
300 response credits (free)
Seats at entry[1]
Unlimited users
Unlimited members (free)
Action and features
Acts on findings[2]
Recommendations and export
On-page + off-page actions
Content agent[2]
Not advertised
Athena AI agent
Source analysis[2]
Sources Analysis (G2, Reddit, press)
Sources + competitor insights
Competitor benchmarking[2]
Yes
Yes
Integrations[2]
Looker Studio, API, MCP
Shopify, Webflow, GA4, GSC
Trust and fit
Third-party rating[3]
Not listed on G2 (at check)
G2 4.9/5, High Performer
SOC 2[3]
Not advertised
SOC II
Built for[2]
Agencies and marketing teams
Mid-market, self-serve
Multi-country / project[2]
Yes, on mid tiers
Multi-region (Enterprise)

Based on both products' public pages, facts checked July 2026. "Not advertised" means we could not verify the capability from public materials. Spot something out of date? Tell us.

Pricing, side by side

Plan
Peec AI
AthenaHQ
Free tier[1]
No; free trial
Essential, free (300 credits, 5 models)
Entry paid plan[1]
Starter, $95/mo
Starter, $295/mo
What entry paid includes[1]
3 models, 50 prompts, unlimited users
9 models, 3,600 credits, on/off-page actions
Mid tier[1]
Pro $245/mo; Advanced $495/mo
Enterprise (custom)
Execution included[2]
No; recommendations and export
Yes, from Starter

Prices checked July 2026 from each product's public pricing page.

Peec AI (Berlin, launched February 2025) has raised about $29M, is reportedly in talks at a roughly $200M valuation, and its pricing page cites 2,500+ marketing teams including Zalando, Hugo Boss, and Wix; it is analytics-first, built for agency and team reporting. AthenaHQ (a Y Combinator W25 company) positions itself as 'Action on AI Search,' pairing monitoring with content agents that act, and carries a G2 High Performer badge for Answer Engine Optimization (4.9/5, Spring 2026) alongside SOC II and GDPR. Sources

Which should you choose?

Choose Peec AI if…

  • You want the cheapest way to run clean multi-engine analytics
  • You need unlimited seats and agency or team reporting from day one
  • Looker Studio, API, and MCP integrations matter to your workflow
  • You are happy to do the content and off-page work yourself

Choose AthenaHQ if…

  • You want to start free and track five models before paying
  • You want the tool to act (on-page and off-page), not just report
  • A G2-rated, SOC II self-serve product fits your buying process
  • You would rather have execution built in than exported to a to-do list
The third option · Our product
One reports cheaply. One acts. Visibly does both, from free.

Visibly tracks the same signals across ChatGPT, Claude, Gemini, Perplexity, and AI Overviews, then produces the content and citations that move the number. Free trial, paid from $49/mo. See how it compares to Peec AI and AthenaHQ.

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Peec AI vs AthenaHQ, answered

Is Peec AI or AthenaHQ better?

They fit different needs. Peec AI is the affordable analytics pick for agencies and marketing teams, with unlimited seats and strong reporting integrations from $95/mo. AthenaHQ is the free-to-start pick that also acts, tracking five models free and running on-page and off-page actions from its $295 Starter plan. Choose Peec AI for low-cost multi-engine reporting, AthenaHQ for free-to-start action.

Which is cheaper, Peec AI or AthenaHQ?

AthenaHQ is cheaper to start because it has a genuine free tier (300 credits across five models). Peec AI has no free tier; it starts at $95/mo (three of six models, unlimited users) with a free trial. If you then need action features, AthenaHQ's acting tier is $295/mo, while Peec's higher tiers (Pro $245, Advanced $495) add analytics depth rather than execution.

Does Peec AI take action or only report?

Peec AI is analytics-first: it tracks how AI engines cite you, benchmarks competitors, analyzes sources, and provides recommendations and exports, but the content and off-page work stays with your team. AthenaHQ, by contrast, runs on-page and off-page actions from its Starter plan.

Does AthenaHQ have a free tier and does Peec AI?

AthenaHQ has a free Essential tier (300 credits across five models). Peec AI does not have a free tier; it offers a free trial and then starts at $95/mo. If a free starting point matters, AthenaHQ is the one with it.

Which AI engines do Peec AI and AthenaHQ track?

Peec AI covers ChatGPT, AI Mode, AI Overviews, Copilot, Perplexity, and Gemini (three of six on entry, all on Enterprise, plus API-only models). AthenaHQ covers five models free (ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude) and nine on Starter (adding AI Mode, Copilot, Grok).

Who is Peec AI best for?

Agencies and marketing teams that want affordable, clean multi-engine analytics with unlimited seats and reporting integrations like Looker Studio, API, and MCP, and are comfortable doing the content and off-page work themselves.

What is the best alternative to Peec AI and AthenaHQ?

The category also includes Profound, Scrunch, Semrush's AI toolkit, AirOps, and Visibly. If you want measurement plus the content and off-page work, with a done-for-you option, Visibly tracks five engines and includes execution from $99/mo (free tier and audit). See our roundup of the best AI visibility tools.

References

Sources

  1. Peec AI pricing page peec.ai Accessed July 2026
  2. AthenaHQ plans page athenahq.ai Accessed July 2026
  3. Peec AI homepage (features) peec.ai Accessed July 2026
  4. AthenaHQ homepage (features) athenahq.ai Accessed July 2026
  5. Sifted: Peec AI targeting $200M valuation sifted.eu Accessed July 2026

Keep comparing

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