The 7 Best AI Visibility Tools in 2026 (Tested and Compared)

AI visibility tools measure how often, and how favorably, AI models like ChatGPT, Gemini, Perplexity, and Claude mention or cite your brand when buyers ask them what to use. The good ones do more than measure: they help you move the number. This roundup ranks the seven tools worth your money in 2026, with pricing and engine coverage verified on each vendor’s live pricing page in July 2026.

First, the map. The category is crowded and its labels blur together, so here is the whole landscape in one view, every tool placed by the primary job it actually does.

The AI search visibility tool landscape, organized by primary job: AI-visibility platforms (measure + act): Visibly, AthenaHQ, Scrunch; AI-visibility trackers (measure only): Profound, Peec AI; Content optimization (ai-search-aware): Surfer, Clearscope, Frase, Scalenut; AI writing + content ops (produce at volume): Writesonic, AirOps; All-in-one SEO suite (with an ai layer): Semrush. Visibly is our product.

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<figure>
  <img src="https://visibly.so/figures/ai-visibility-tool-landscape.png" alt="The AI search visibility tool landscape, organized by primary job: AI-visibility platforms (measure + act): Visibly, AthenaHQ, Scrunch; AI-visibility trackers (measure only): Profound, Peec AI; Content optimization (ai-search-aware): Surfer, Clearscope, Frase, Scalenut; AI writing + content ops (produce at volume): Writesonic, AirOps; All-in-one SEO suite (with an ai layer): Semrush. Visibly is our product." width="752" height="738" style="max-width:100%;height:auto" />
  <figcaption>The AI Search Visibility Tool Landscape 2026 by <a href="https://visibly.so/alternatives/best-ai-visibility-tools/">Visibly</a></figcaption>
</figure>

What an AI visibility tool actually measures#

At its core, AI visibility is three numbers. Citation rate: how often a model names you across the prompts your buyers ask. Share of voice: how your mentions compare to the competitors cited in the same answers. Sources: which domains each model pulls from, and whether any are yours. A tool that reports these across every major engine, daily, and shows the variance between engines and sessions is measuring honestly. A tool that hands you one flattering score is selling a vanity metric.

Summary graphic of 4 items: 1. Full engine coverage: Tracks ChatGPT, Claude, Gemini, Perplexity, AI Overviews and Copilot, not just one, on the plan you can afford. 2. Real share of voice: Your citation rate against named competitors, not a single abstract score you cannot act on. 3. Source-level visibility: The exact pages and threads each model cited, so you know what to influence next. 4. A way to move it: Content, on-page and off-page work, or at least a prioritized queue, so measurement leads somewhere.

The single most important question is what happens after the chart. If the answer is “you export the insight and brief your team,” you are buying measurement and staffing the action yourself. That is fine for enterprises with deep benches, and slow for everyone else.

Engine coverage is where entry tiers hide the catch#

Every tool here claims broad coverage, but the entry plan is where it gets real. Profound’s $99 tier tracks ChatGPT only. AirOps’ free plan surfaces ChatGPT insights only. Scrunch’s $250 Core covers four engines (ChatGPT, Perplexity, Google AI Overviews, Copilot); the full nine are Enterprise. Semrush’s full LLM coverage is Enterprise-only. Visibly and AthenaHQ are the outliers that put five engines in reach at or near the entry.

A scatter chart of AI-visibility tools by entry price and engines covered, checked July 2026: AthenaHQ Free with 5 engines; AirOps Free with ChatGPT only; Peec AI $95 with 3 models; Visibly $99 with 5 engines; Profound $99 with ChatGPT only; Scrunch $250 with 4 engines. Semrush prices by prompts and is not plotted.

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Free to reuse with attribution. Copy the embed code, or save the image.

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<figure>
  <img src="https://visibly.so/figures/best-aivis-price-engines.png" alt="A scatter chart of AI-visibility tools by entry price and engines covered, checked July 2026: AthenaHQ Free with 5 engines; AirOps Free with ChatGPT only; Peec AI $95 with 3 models; Visibly $99 with 5 engines; Profound $99 with ChatGPT only; Scrunch $250 with 4 engines. Semrush prices by prompts and is not plotted." width="752" height="518" style="max-width:100%;height:auto" />
  <figcaption>Entry Price vs Engines Covered (AI visibility tools, 2026) by <a href="https://visibly.so/alternatives/best-ai-visibility-tools/">Visibly</a></figcaption>
</figure>

1. Visibly: measurement plus the work, in one loop#

Visibly is our product, so read this with that in mind. We built it because we kept watching teams buy monitoring, see the gaps, and stall. Visibly runs a free audit that shows where you stand across five engines, monitors your citations and share of voice against named competitors, and then ships the work: content production, citation building, and the off-page presence models actually read. It starts with a free AI visibility audit, no card, and a free trial on every paid plan; plans start at $49/mo. If you only want a dashboard and have the team to act on it, a cheaper pure monitor below may serve you better.

2. Profound: the enterprise benchmark for measurement#

Profound is the most established tracker in the category, with measurement depth that is hard to match: real-user prompt volumes, broad model coverage, and mature enterprise compliance. Large in-house teams that mainly need reliable data to feed their own machine will be well served. The trade-offs are the ones you would guess: the $99 entry tier is ChatGPT-only, full engine coverage sits in the custom Enterprise tier, and execution is an add-on.

3. Peec AI: the budget monitor agencies like#

Peec AI covers the major engines with clean prompt-level analytics at a starting price around $95/mo, with agency-friendly workflows. For multi-client agencies that need credible AI-visibility reporting without enterprise pricing, it is the sensible default. Entry plans include three models of your choice, and the doing remains yours.

4. AthenaHQ: the best free tier, with action built in#

AthenaHQ stands out for starting free: its Essential plan gives 300 credits across five models, plus a content agent and content recommendations. Its $295/mo Starter tier adds nine-model coverage, on-page and off-page actions, and GA4 and Search Console integration. Unlike the pure trackers, AthenaHQ genuinely acts, through self-serve agents rather than done-for-you execution. It is the best pick if you want a free way in and are happy to run the work yourself.

5. Scrunch: the enterprise multi-brand specialist#

Scrunch aims at multi-brand enterprises and agencies: monitoring, citations, site audits, and agent-traffic analytics, with an “Agent Experience Platform” angle, from $250/mo. Its Core tier covers four engines and includes limited optimization (one page optimization a month); the full nine-LLM list is Enterprise. It is a serious product that prices out most small teams.

6. Semrush: AI visibility on top of the SEO suite#

If your team already lives in Semrush, its SEO + AI Search plans add AI-visibility tracking to the suite you pay for, from $139/mo for the SEO plan and $199/mo for the tier that includes AI-visibility prompt tracking (50 prompts a day). Depth trails the dedicated tools, and full LLM coverage is Enterprise-only, but one vendor is one vendor.

7. AirOps: AI visibility from the content side#

AirOps comes at the category from content operations: it is built for shipping AI-optimized content at volume, with visibility tracking attached to the workflow, and a free Solo tier that tracks ChatGPT insights only. If your bottleneck is producing content at scale, it is a strong fit; if your goal is measuring and winning citations, the measurement here is the attachment, not the core.

How to choose#

Pick by what happens after the measurement. The deepest enterprise data: Profound. Multi-client reporting on a budget: Peec AI. A free tier with action you run yourself: AthenaHQ. Multi-brand at enterprise scale: Scrunch. One vendor for SEO and AI: Semrush. A hundred pages a month of content ops: AirOps. Measurement and the work that moves it, in one loop, starting free: run the Visibly audit and see your baseline in ten minutes. For the deeper definition of the metric these tools report, see our share of voice glossary entry, and for how the category is framed, our AI visibility hub and the best GEO tools roundup.