Visibly vs Scrunch: which AI visibility tool wins?
Both track how AI assistants cite your brand. Scrunch is built for enterprise multi-brand monitoring; Visibly measures the same signals and then does the work to win more citations, for lean teams.
Visibly and Scrunch both measure how AI assistants cite your brand. Scrunch is an enterprise "Agent Experience Platform" for multi-brand teams and agencies, with monitoring, site audits, and citation tracking. Visibly is the full loop for lean teams: it measures the same signals, then produces the content and earns the citations that move the number.
Choose Scrunch if you are an enterprise or agency managing many brands and want monitoring at scale. Choose Visibly if you want measurement plus execution in one place, full engine coverage on entry plans, and a free tier to start.
- Visibly's $49 plan covers five AI engines; Scrunch's $250 Core tier covers four (ChatGPT, Perplexity, Google AI Overviews, Copilot).
- Visibly has a free trial and a free audit; Scrunch offers a 7-day trial only.
- Full engine coverage (9 LLMs) is Enterprise-only on Scrunch; Visibly includes its engines on paid plans.
- Scrunch is the enterprise multi-brand pick; Visibly is the full loop for lean teams that want the work done.
The contenders
- Starting price From $49/mo (free trial)
- Engines at entry
- Free tier Free audit + trial
- Execution included Yes: content, citations, PR
- Built for Lean teams that want the work done
- Starting price $250/mo (Core)
- Engines at entry 4 of 9 (ChatGPT, Perplexity, AIO, Copilot)
- Free tier 7-day trial only
- Execution included Limited: 1 page optimization/mo + basic content gen
- Built for Enterprise multi-brand teams & agencies
Visibly 
Scrunch Scrunch positions itself as an "Agent Experience Platform" for enterprises and agencies: monitoring, citations, site audits, and multi-brand, multi-region coverage, and it says it is trusted by 500+ brands and agencies. Visibly is the independent, founder-led alternative built to also do the work of winning citations, for lean teams that want execution rather than enterprise tooling. Sources
The Scrunch panel is a website screenshot captured July 8, 2026; the Visibly panel is a product screen with illustrative demo data. Company facts from the public record; every claim is referenced in Sources.
What is an AI visibility tool, and why does it matter now?
An AI visibility tool tracks how generative AI assistants (ChatGPT, Claude, Gemini, and Perplexity) describe and recommend brands when people ask buying questions. Instead of measuring where you rank on a page of blue links, it measures whether the model names you at all, how it ranks you against competitors, and which sources it pulls from to do so.
This matters because buyer behaviour has shifted. A growing share of research now starts with a single conversational answer, not a search results page. If the model doesn't mention you, you're not on a lower page. You're simply absent from the decision. Traditional rank trackers can't see this, which is why a new category of tools, including Scrunch and Visibly, exists.
"AI visibility" is how often, how favourably, and how prominently AI assistants cite your brand when answering questions in your category.
- Citation rate
- Share of voice
- Sentiment and position
- Source authority
The practice of improving that visibility is called Answer Engine Optimization (AEO) or Generative Engine Optimization (GEO). It overlaps with SEO but plays by different rules: citations, source authority, structured content, and community presence matter more than keyword density.
Feature comparison
Visibly ScrunchBased on publicly available information, facts checked July 8, 2026. Numbered claims link to Sources. Spot something out of date? Tell us and we'll fix it.
Pricing, side by side
Visibly ScrunchPrices checked July 8, 2026 from each product's public pricing page. Annual billing where noted.
Three places Visibly goes further
Full engine coverage on entry, not four
Scrunch's $250 Core tier tracks four engines (ChatGPT, Perplexity, Google AI Overviews, and Copilot); the full nine-LLM list, including Claude, Gemini, Meta AI, and Grok, sits in the custom Enterprise tier. Visibly covers five major engines (ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews) on every paid plan from $49/mo, so a lean team is not paying enterprise pricing to see where it stands across the models buyers actually use.
Execution, not just optimizations
Scrunch includes limited optimization at Core (one page optimization a month and basic content generation) alongside its monitoring. Visibly is built the other way around: the measurement exists to feed the work. It turns each gap into prioritized action and, on Platform and Managed plans, its specialists produce the content and earn the off-page citations directly, so the number moves without you staffing it.
Start free, scale as you grow
Scrunch starts at $250/mo with a 7-day trial and no free tier. Visibly starts with a free AI visibility audit and a free trial, then $49/mo, so you can see your baseline and prove value before you commit budget. For enterprise multi-brand programs Scrunch may be the right scale; for most lean teams the entry economics favor Visibly.
A tracker tells you you're losing. Visibly helps you win.
- See your citations and site-audit results across four engines
- Read the insights and recommendations
- Brief your team on what to fix
- …do most of the content and off-page work yourself
- Check back next cycle
- See exactly where you are cited today, and where you are not
- Get a prioritized list of why, and what to fix
- We produce the pages and earn the citations
- Watch citation rate move against your goals, weekly
- Compound: every win feeds the next month's plan
![The same question, 'what is the best [category] tool?', answered twice. Before the AEO work: the assistant recommends Competitor A (cited from G2) and Competitor B (praised on Reddit), and your brand is not mentioned. After the work: the assistant names Competitor A, Competitor B and your brand, now cited from a comparison guide.](/figures/cmp-outcome.png)
This page compares Visibly and Scrunch on the capabilities that matter most for winning AI search: measurement coverage, data unification, action and execution, and commercial fit. Capability claims are based on each product's publicly available documentation and marketing as of July 2026, plus hands-on use of Visibly. We've kept Scrunch's column conservative and fair. It is a capable measurement platform, and the differences here are about scope, not quality. AI tools evolve quickly; if anything is out of date, tell us and we'll correct it.
Which should you choose?
Choose Scrunch if…
- You are an enterprise or agency managing many brands or regions
- You want site audits and agent-traffic analytics at scale
- You have the team to do the content and off-page work
Choose Visibly if…
- You want measurement and execution in one place
- You want full engine coverage on an entry plan, not just four
- You want a free tier and a free audit to start
- You'd rather have the work done than staff it
Citations across the five major AI engines, share of voice vs named competitors, in about 10 minutes.
Moving from Scrunch to Visibly.
- Run your free audit Connect your domain and name your competitors. Visibly re-measures your visibility from scratch; there's no export or migration from Scrunch required.
- Set your goals Turn the audit into measurable targets: share of voice, citation rate, source authority, and downstream traffic.
- Turn on Monitor Track the engines you watched before, plus unified GSC, GA, and visitor identification in one view.
- Start acting Work the prioritized action queue yourself, with us, or fully done-for-you. Watch citation rate climb against your goals.
AI visibility terms, defined
- Citation rate
- The percentage of relevant AI answers that mention your brand. The core metric of AI visibility.
- Share of voice
- Your portion of all brand mentions in your category's AI answers, relative to competitors.
- Answer Engine Optimization (AEO)
- The practice of improving how AI assistants cite and recommend you, the AI-era successor to SEO.
- AI Overviews
- Google's AI-generated answers at the top of search results, a major and growing citation surface.
- Source authority
- How much the models trust a given site (G2, Reddit, Wikipedia, press) when forming an answer.
- LLM visibility
- How often and how prominently your brand appears in large language model answers.
Sources
- Scrunch pricing page scrunch.com Accessed July 8, 2026
- Visibly pricing visibly.so Accessed July 8, 2026
Visibly vs Scrunch, answered
Is Visibly a Scrunch alternative?
Yes. Visibly tracks the same AI-visibility signals Scrunch does: citations, sentiment, position, and share of voice across the major AI engines, and adds an execution layer that produces content and earns citations, so it works as a full Scrunch alternative rather than an enterprise monitoring platform.
What is the main difference between Visibly and Scrunch?
Scrunch is an enterprise Agent Experience Platform focused on monitoring, site audits, and multi-brand coverage, with limited built-in optimization. Visibly measures the same signals and closes the loop: it turns gaps into prioritized work and, on higher plans, produces the content and earns the citations for you.
Which AI engines do Visibly and Scrunch track?
Visibly tracks ChatGPT, Claude, Gemini, and Perplexity plus Google AI Overviews on every paid plan. Scrunch's Core tier ($250/mo) tracks four engines (ChatGPT, Perplexity, Google AI Overviews, and Copilot); its full nine-LLM list, including Claude, Gemini, Meta AI, and Grok, is on the custom Enterprise tier.
How much does Scrunch cost compared to Visibly?
As of July 2026, Scrunch's Core plan is $250/mo (125 prompts, four engines) with a custom Enterprise tier, and a 7-day free trial. Visibly starts at $49/mo covering five engines, with a free trial and a free AI visibility audit on every plan.
Does Scrunch have a free tier?
No. Scrunch offers a 7-day free trial. Visibly offers a free trial too, plus a free AI visibility audit that shows where you are cited before you pay anything.
Is Visibly or Scrunch better for agencies?
Both support multiple brands. Scrunch is built for enterprise-scale multi-brand monitoring. Visibly's execution layer means an agency can deliver measurement and the work to improve it under one roof, from a lower entry price.