AI visibility tools · Head to head

Profound vs Scrunch: which AI visibility tool wins in 2026?

Two enterprise-grade AI visibility platforms with different centers of gravity: deep answer-engine analytics versus a multi-brand agent-experience suite with site audits. Compared on price, engine coverage, and scope. Sourced from both companies' live pages.

Javed Khatri Co-founder, Visibly
Updated July 2026 · Facts checked July 2026
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TL;DR

Profound is the pick for deep answer-engine analytics: the richest response volumes and prompt demand data, aimed at large in-house teams. Scrunch is the pick for multi-brand and agency operations, bundling visibility tracking with site audits and limited optimization across four engines from $250/mo.

Both aim at the enterprise, but from different angles. Profound goes deep on measurement, with execution sold separately as agent credits and full engine coverage reserved for Enterprise. Scrunch goes broad on operations: its $250 Core plan tracks four engines with 125 prompts, adds site audits and one page optimization a month, and reserves its nine-engine coverage for Enterprise. Neither is a content-production tool at entry.

Profound vs Scrunch at a glance
  • Profound starts at $99/mo tracking ChatGPT only; Scrunch starts at $250/mo tracking four engines with 125 prompts.
  • Scrunch bundles site audits and one page optimization a month at entry; Profound is analytics-focused.
  • Full engine coverage is Enterprise-only on both (Profound up to 10, Scrunch up to 9).
  • Both are built for scale; Scrunch leans multi-brand and agency, Profound leans deep single-brand analytics.

The contenders

Profound website, July 2026
Profound Enterprise answer-engine analytics
  • Founded2024, New York
  • Starting price$99/mo (ChatGPT only)
  • Free tierNo
  • Engines at entry1 (ChatGPT); up to 10 on Enterprise
  • Site auditsNot the focus
  • Backing~$155M raised; $1B valuation
  • FocusEnterprise analytics, agents, compliance
Scrunch website, July 2026
Scrunch Agent Experience Platform for multi-brand teams
  • PositioningAgent Experience Platform
  • Starting price$250/mo (Core)
  • Free tierNo; 7-day trial
  • Engines at entry4; up to 9 on Enterprise
  • Core prompts125 unique prompts
  • Also includesSite audits, 1 page optimization/mo
  • FocusEnterprise multi-brand visibility
Capability Profound Scrunch Visibly
Tracks AI citations across engines
Acts on findings (content + off-page)
Done-for-you Managed service

The Visibly column is shown for reference: it is our product, and this page compares the other two. Website screenshots captured July 2026; every claim is referenced in Sources.

Where each tool sits

Positioning matrix: Analytics depth (vertical) by Setup (single-brand → multi-brand) (horizontal). Profound sits high on Analytics depth and low on Setup (single-brand → multi-brand); Scrunch sits high on Analytics depth and high on Setup (single-brand → multi-brand); Visibly (our product) sits high on Analytics depth and high on Setup (single-brand → multi-brand).
Qualitative positioning from each product's public feature set and pricing pages, checked July 2026. Profound is deep single-brand analytics; Scrunch is a multi-brand operations suite with audits and limited optimization; Visibly, our product, pairs multi-engine measurement with execution and a done-for-you Managed option. The x-axis runs single-brand on the left to multi-brand on the right. Sources

Feature comparison

Capability
Profound
Scrunch
Coverage
Engines at entry tier[1]
ChatGPT only
4 engines
Engine pool[1]
Up to 10 (Enterprise)
9 engines (Enterprise)
Prompts at entry[1]
50 prompts, 1,500 responses/mo
125 unique prompts
Site audits[1]
Not the focus
5 per month (Core)
Brand workspaces[1]
1 (entry)
1 brand, 5 licenses (Core)
Action and features
Page optimization[2]
Not included (agent credits)
1 per month (Core)
Content generation[2]
Aim / agents (credits)
Basic (Core)
Prompt demand data[2]
Prompt Volumes (real-user demand)
Not advertised
Agent / crawler analytics[2]
Agent Analytics
AXP (Enterprise)
Multi-brand / region[2]
Enterprise
Enterprise
Enterprise and compliance
API / MCP[2]
Enterprise
Enterprise
SSO / SAML[2]
Enterprise
Enterprise (SAML/OIDC)
Backing[3]
~$155M raised, $1B valuation
500+ brands and agencies (their claim)
Focus[2]
Deep single-brand analytics
Multi-brand agent experience

Based on both products' public pages, facts checked July 2026. "Not advertised" means we could not verify the capability from public materials. Spot something out of date? Tell us.

Pricing, side by side

Plan
Profound
Scrunch
Entry plan[1]
Starter, $99/mo (billed yearly)
Core, $250/mo
What entry includes[1]
ChatGPT only, 50 prompts, 1 seat
4 engines, 125 prompts, 5 licenses, audits
Full engine coverage[1]
Enterprise (up to 10)
Enterprise (up to 9)
Free tier[1]
No
No; 7-day trial
Execution included[2]
No; agent credits by plan
Limited (1 page-opt/mo, basic content)

Prices checked July 2026 from each product's public pricing page.

Profound (New York, founded 2024) has raised roughly $155M at a $1B valuation and serves 700+ enterprise customers, including about 10% of the Fortune 500, with response volumes and prompt demand data built for deep single-brand analytics. Scrunch positions itself as an 'Agent Experience Platform' for enterprise and agency teams, bundling AI visibility, monitoring, citations, and site audits with limited optimization; it claims to be 'trusted by 500+ brands and agencies' and a '364% increase in brand presence for non-branded prompts' (its own figures, which we have not independently verified). Sources

Which should you choose?

Choose Profound if…

  • You want the deepest answer-engine analytics for a single brand
  • Real-user prompt demand data matters to your strategy
  • You have a large in-house team to act on deep analytics
  • You do not need site audits bundled into the tool

Choose Scrunch if…

  • You manage multiple brands or clients and want them in one workspace
  • You want site audits and some optimization bundled with tracking
  • Four engines at entry is enough and you can reach nine on Enterprise
  • An agent-experience and audit suite fits your agency workflow
The third option · Our product
Both are built for scale. Neither does the off-page work for you.

Visibly tracks the same signals across ChatGPT, Claude, Gemini, Perplexity, and AI Overviews, then produces the content and citations that move the number. Free trial, paid from $49/mo. See how it compares to Profound and Scrunch.

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Profound vs Scrunch, answered

Is Profound better than Scrunch?

Neither is better across the board; they target different jobs. Profound is the deep single-brand analytics pick, with the richest response volumes and prompt demand data. Scrunch is the multi-brand operations pick, bundling visibility tracking with site audits and limited optimization across four engines from $250/mo. Choose Profound for analytics depth, Scrunch for multi-brand breadth with audits.

How do Profound and Scrunch pricing compare?

As of July 2026: Profound starts at $99/mo (billed yearly) tracking ChatGPT only, with full coverage up to 10 engines on custom Enterprise. Scrunch starts at $250/mo (Core) tracking four engines with 125 prompts, five site audits a month, and one page optimization, with nine-engine coverage on custom Enterprise. Profound is cheaper to start; Scrunch bundles more operational scope at entry.

Which tracks more AI engines, Profound or Scrunch?

At entry, Scrunch tracks four engines (ChatGPT, Perplexity, Google AI Overviews, Copilot) versus Profound's ChatGPT-only Starter. At the top, Profound reaches up to 10 engines and Scrunch up to nine (adding Claude, Gemini, Meta AI, Google AI Mode, Grok). Full coverage is Enterprise-only on both.

Does Scrunch include site audits and optimization?

Yes. Scrunch's Core plan ($250/mo) includes five site audits a month, one page optimization a month, and basic content generation, alongside its four-engine tracking. Profound is analytics-focused and sells execution separately as agent credits, so Scrunch bundles more hands-on optimization at entry, though in limited quantities.

Who is Scrunch best for?

Enterprises and agencies managing multiple brands or regions that want AI visibility tracking, site audits, and some optimization in one Agent Experience Platform. Its multi-brand workspaces and audit tooling suit teams operating at breadth rather than depth on a single brand.

What is the best alternative to Profound and Scrunch?

The category also includes Peec AI, AthenaHQ, Semrush's AI toolkit, AirOps, and Visibly. If the gap is off-page execution (doing the content, PR, and community work the analytics point to), Visibly pairs five-engine measurement with that execution from $99/mo, plus a done-for-you Managed option. See our roundup of the best GEO tools.

References

Sources

  1. Profound pricing page tryprofound.com Accessed July 2026
  2. Scrunch pricing page scrunch.com Accessed July 2026
  3. Scrunch homepage (features) scrunch.com Accessed July 2026
  4. Profound homepage (features) tryprofound.com Accessed July 2026
  5. Fortune: Profound raises $96M Series C at a $1B valuation fortune.com Accessed July 2026

Keep comparing

Head to head Visibly vs Profound Head to head Visibly vs Scrunch Roundup The best GEO tools in 2026, tested and compared Alternatives The best Scrunch alternatives

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