AI visibility tools · Head to head

Peec AI vs Scrunch: which AI visibility tool wins in 2026?

An affordable analytics tool for marketing teams versus an enterprise multi-brand suite with site audits. Compared on price, engine coverage, and scope. Sourced from both companies' live pages.

Javed Khatri Co-founder, Visibly
Updated July 2026 · Facts checked July 2026
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TL;DR

Peec AI is the pick for marketing teams and agencies that want clean, affordable multi-engine analytics with unlimited seats from $95/mo. Scrunch is the pick for enterprises and agencies managing multiple brands, bundling tracking with site audits and limited optimization across four engines from $250/mo.

The split is affordable analytics versus enterprise operations. Peec AI is analytics-first: it tracks three of six models at entry, adds unlimited seats and reporting integrations, and leaves the content and off-page work to you. Scrunch costs more to start but bundles more scope, site audits and one page optimization a month, and is built for multi-brand teams. Neither is free to start.

Peec AI vs Scrunch at a glance
  • Peec AI starts at $95/mo (3 of 6 models, unlimited seats); Scrunch starts at $250/mo (four engines, audits).
  • Scrunch acts (audits, one page-opt a month); Peec AI is analytics plus recommendations only.
  • Peec AI is built for affordable team and agency reporting; Scrunch is built for multi-brand operations.
  • Neither has a free tier; both offer a trial. Full engine coverage is Enterprise-only on both.

The contenders

Peec AI website, July 2026
Peec AI AI search analytics for marketing teams
  • Founded2025, Berlin
  • Starting price$95/mo (3 models of your choice)
  • Free tierNo; free trial
  • Engines at entry3 of 6 models; all on Enterprise
  • Acts on findingsRecommendations and export
  • Seats at entryUnlimited users
  • FocusTeam and agency analytics, integrations
Scrunch website, July 2026
Scrunch Agent Experience Platform for multi-brand teams
  • PositioningAgent Experience Platform
  • Starting price$250/mo (Core)
  • Free tierNo; 7-day trial
  • Engines at entry4; up to 9 on Enterprise
  • Acts on findingsSite audits, 1 page-opt/mo
  • Core prompts125 unique prompts
  • FocusEnterprise multi-brand visibility
Capability Peec AI Scrunch Visibly
Tracks AI citations across engines
Acts on findings (content + off-page)
Done-for-you Managed service

The Visibly column is shown for reference: it is our product, and this page compares the other two. Website screenshots captured July 2026; every claim is referenced in Sources.

Where each tool sits

Positioning matrix: Scope (tracking → tracking + audits + optimization) (vertical) by Price to start (horizontal). Peec AI sits low on Scope (tracking → tracking + audits + optimization) and low on Price to start; Scrunch sits high on Scope (tracking → tracking + audits + optimization) and high on Price to start; Visibly (our product) sits high on Scope (tracking → tracking + audits + optimization) and low on Price to start.
Qualitative positioning from each product's public feature set and pricing pages, checked July 2026. Peec AI is affordable, tracking-focused analytics; Scrunch is a premium multi-brand suite with audits and limited optimization; Visibly, our product, is free to start with tracking plus execution and a done-for-you Managed option. The x-axis runs cheap on the left to premium on the right. Sources

Feature comparison

Capability
Peec AI
Scrunch
Coverage
Engines at entry tier[1]
3 of 6 models
4 engines
Engine pool[1]
6 core + API-only (Enterprise)
9 engines (Enterprise)
Free tier[1]
No; free trial
No; 7-day trial
Prompts at entry[1]
50 prompts
125 unique prompts
Seats at entry[1]
Unlimited users
5 licenses (Core)
Action and features
Acts on findings[2]
Recommendations and export
Site audits, 1 page-opt/mo
Site audits[2]
Not the focus
5 per month (Core)
Multi-brand workspaces[2]
Multi-project on mid tiers
Yes (core strength)
Source analysis[2]
Sources Analysis (G2, Reddit, press)
Included
Integrations[2]
Looker Studio, API, MCP
API / MCP (Enterprise)
Pricing and fit
Entry price[1]
$95/mo
$250/mo
Mid tier[1]
Pro $245/mo; Advanced $495/mo
Enterprise (custom)
Built for[2]
Agencies and marketing teams
Enterprise, multi-brand
Execution included[2]
No; recommendations and export
Limited (audits, 1 page-opt/mo)

Based on both products' public pages, facts checked July 2026. "Not advertised" means we could not verify the capability from public materials. Spot something out of date? Tell us.

Pricing, side by side

Plan
Peec AI
Scrunch
Entry plan[1]
Starter, $95/mo
Core, $250/mo
What entry includes[1]
3 models, 50 prompts, unlimited users
4 engines, 125 prompts, audits, 5 licenses
Mid tier[1]
Pro $245/mo; Advanced $495/mo
Enterprise (custom)
Full engine coverage[1]
Enterprise (all models)
Enterprise (up to 9)
Free tier[1]
No; free trial
No; 7-day trial

Prices checked July 2026 from each product's public pricing page.

Peec AI (Berlin, launched February 2025) has raised about $29M, is reportedly in talks at a roughly $200M valuation, and its pricing page cites 2,500+ marketing teams including Zalando, Hugo Boss, and Wix; it is analytics-first, built for affordable agency and team reporting. Scrunch positions itself as an 'Agent Experience Platform' for enterprise and agency teams, bundling AI visibility, monitoring, and site audits with limited optimization; it claims to be 'trusted by 500+ brands and agencies' (its own figure, which we have not independently verified). Sources

Which should you choose?

Choose Peec AI if…

  • You want the cheapest way to run clean multi-engine analytics
  • You need unlimited seats and agency or team reporting from day one
  • Looker Studio, API, and MCP integrations matter to your workflow
  • You are happy to do the content and off-page work yourself

Choose Scrunch if…

  • You manage multiple brands or clients and want them in one workspace
  • You want site audits and some optimization bundled with tracking
  • You operate at enterprise or agency scale and can spend from $250/mo
  • Four engines at entry is enough, with nine on Enterprise
The third option · Our product
One reports cheaply. One runs enterprise ops. Visibly does the work, from free.

Visibly tracks the same signals across ChatGPT, Claude, Gemini, Perplexity, and AI Overviews, then produces the content and citations that move the number. Free trial, paid from $49/mo. See how it compares to Peec AI and Scrunch.

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Peec AI vs Scrunch, answered

Is Peec AI or Scrunch better?

They fit different scales. Peec AI is the affordable analytics pick for agencies and marketing teams, with unlimited seats from $95/mo. Scrunch is the enterprise multi-brand pick, bundling tracking with site audits and limited optimization across four engines from $250/mo. Choose Peec AI for low-cost multi-engine reporting, Scrunch for multi-brand operations.

Which is cheaper, Peec AI or Scrunch?

Peec AI is cheaper: it starts at $95/mo (three of six models, unlimited users) versus Scrunch's $250/mo Core plan (four engines, 125 prompts, site audits, five licenses). Neither has a free tier; both offer a trial. Scrunch's higher price buys audits and multi-brand scope rather than more engines at entry.

Does Peec AI or Scrunch include site audits?

Scrunch includes site audits (five a month on Core) and one page optimization a month. Peec AI is analytics-focused: it tracks citations, benchmarks competitors, and analyzes sources, but does not center on site audits or optimization. If bundled audits matter, Scrunch is the one that has them.

Which tracks more AI engines, Peec AI or Scrunch?

At entry they are close: Peec AI tracks three of six models of your choice, and Scrunch tracks four fixed engines (ChatGPT, Perplexity, Google AI Overviews, Copilot). At the top, Peec AI covers all six core models plus API-only ones on Enterprise, and Scrunch reaches nine on Enterprise. Full coverage is Enterprise-only on both.

Who is Peec AI best for?

Agencies and marketing teams that want affordable, clean multi-engine analytics with unlimited seats and reporting integrations like Looker Studio, API, and MCP, and are comfortable doing the content and off-page work themselves.

What is the best alternative to Peec AI and Scrunch?

The category also includes Profound, AthenaHQ, Semrush's AI toolkit, AirOps, and Visibly. If you want measurement plus the off-page content and citation work, with a done-for-you option, Visibly tracks five engines and includes execution from $99/mo (free tier and audit). See our roundup of the best AI visibility tools.

References

Sources

  1. Peec AI pricing page peec.ai Accessed July 2026
  2. Scrunch pricing page scrunch.com Accessed July 2026
  3. Peec AI homepage (features) peec.ai Accessed July 2026
  4. Scrunch homepage (features) scrunch.com Accessed July 2026
  5. Sifted: Peec AI targeting $200M valuation sifted.eu Accessed July 2026

Keep comparing

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